Facebook & Instagram Advertising

Facebook & Instagram are your channels to drive demand. When structured correctly with the right strategies, audience targeting, creatives and optimisation techniques, these two channels are key to driving rapid and profitable growth in your business. 

From startups, to disruptors all the way to Fortune 500’s, we work with amazing brands of all sizes

We've generated $250m+ in trackable ad revenue and counting

Our team has taken brands making $30k per month to $300k+ per month profitably.

For our larger brands joining our portfolio, we’ve helped them scale from $250k per month to $2-3m+ p/m profitably and helped grow many of the largest eCom disruptors in their respective niches.

What We Can Do For You

Custom marketing plan

Advanced full-funnel campaign setup

Market expansion strategies and execution

7 days a week media buying

Custom reporting dashboards

Tailored creative strategies and execution

Continous and rigorous A/B testing

Leaving Facebook to start ROAS Media:

Rich Burns


Founder of ROAS Media

Rich Burns founded ROAS Media in 2017 after working at Facebook for 2 years on the eCommerce team and helping to grow some of the largest eCommerce brands in Australia.


“Working at Facebook, you have access to all the advertising data you can imagine. You get to see how agencies operate and most make the bulk of their revenues from other platforms and aren’t as experienced on Facebook and Instagram. I saw how rapidly brands would grow with the proper strategies and support and I also saw how difficult it was for many brands to even get high-level support and figured there is a huge gap in the market. So I left Facebook with no clients, no funding and nothing but a big idea and a ton of drive. Year’s later we’re now one of their biggest independent media buying agencies in the region thanks to the success we’ve been able to deliver for our brands”

Our focused approach to growing your revenue

Most brands don’t need all the bells and whistles at once – don’t let other agencies sell you something you don’t need.
Through our complimentary audit, we’ll help you to identify the key areas of focus for your business to scale further profitably:

Metrics That Matter

If you want to see how much your return on ad spend changes with fluctuations in various key metrics in paid advertising then look no further than our ROAS calculator.

Are you struggling to maintain your return on ad spend while increasing spend?

This is one of the main challenges that leads brands to work with us.


Most brands tend to hit a ceiling with Facebook and Instagram advertising around $20k-$40k per month and they don’t know how to continue scaling further past this point profitably without their return on ad spend dropping rapidly.


Our team at ROAS Media partners with brands to guide them through each phase of growth and the necessary strategic pivots that are required to make that next level of business growth.

Data Driven Decision Making

Every brand is unique and for every strategy we put together for you, data lead decision making will be at the core. Our team tracks your cross-channel ad metrics, website metrics and overall revenue metrics on a daily basis with our custom built reporting.

You can’t improve what you don’t measure!

We pull the most amount of data in Asia Pacific for Supermetrics.

You can access our our data and analytics capabilities.